How Digital Signage Boosts Brand Engagement and Sales

If you want to stay fresh in the minds of your audience, you need to set yourself apart from the rest.

For businesses that serve customers in the flesh, digital signage and digital displays can be a great way to grab their attention and hold onto it, by offering them engaging, informative and visually delightful tailored content when they enter the business premises.

Beyond mere aesthetics, digital signage screens are a powerful tool that can engage audiences and push customers towards the sale – both directly and more reservedly – forging a lasting impression and leading to a more pleasing customer experience, higher sales figures and better brand engagement… But how exactly is this done?

At Grade A Technology, we’re experienced vendors of new digital signage and refurbished digital signage. If you’re interested in digital signage solutions to use in your business, or upgrading your existing models, feel free to browse our selection or drop us a message if you need a hand.

With this in mind, let’s explore some of the ways digital signage can help you carve a significant place in the minds of your audience, saving time in converting them into repeat customers.

The ways in which digital signage raises your profile and profits

Brand familiarity and consistency 

Have you ever noticed that some of the world’s biggest brands (McDonalds, Coca-Cola, etc.) do everything they can to make their brand logo appear prominently in every product they sell or piece of advertising they air?

They’re playing to something called the ‘familiarity principle’, also known as the ‘mere exposure’ effect.

This psychological principle suggests consumers are far more likely to do business with brands they’re constantly exposed to. In other words, the more times someone sees your branding, the more likely they are to choose you.

Digital signage is a great way businesses can use this principle to their advantage in a visually striking way.

By dotting digital signage around your premises and displaying quality examples of your logo and branding in the form of videos, presentations, animations and more, you’re increasing the chances of customers remembering your company and associating you with top-notch service (assuming that’s what you deliver!).

In turn, they’re far more likely to return to you again in the future.

The appeal of video/visual content

Video and visual content dominate the realms of media that have been consumed in recent years.

Accounting for anywhere up to 90% of information that’s memorised throughout the day, it’s no wonder businesses everywhere are investing in video and visual content by the billions.

But, in terms of physical premises, it’s important not to overlook the digital signage that can relay such content to visiting customers.

Because this type of content is so much more appealing and digestible in the digital age, businesses should try to offer their customers informative/entertaining visual content to appeal to their appreciation of the medium and, ultimately, sway their decision-making.

For example, digital signage can be used in storefront windows to entice customers inside, or to keep them engaged once they’re inside the building.

Or, on an even more advanced front, interactive touch screens allow customers to interact directly with displayed content where relevant, adding even further ways to keep them occupied and locked into the sales process.

Deliver real-time updates of interest

Not every customer enters a business premises knowing exactly what they want or need.

If they’re just browsing, they’re waiting until they find something that piques their interest – and a great way to pique a customer’s interest is through the use of eye-catching digital signage.

For instance, bold digital signage can be used to advertise the latest deals and discounts a customer was unaware of before entering the business, boosting the chances of a sale.

Better still, unlike physical signage, digital signage can be updated quickly and easily as soon as such deals are confirmed to be available by the higher-ups, giving customers more time to take advantage of such deals and businesses more time to make impressive sales.

Choose digital signage for businesses from Grade A Technology

If new or refurbished digital signage sounds like it could be the tool missing from your arsenal to raise your sales and your profile, Grade A Technology is here for you.

With a huge selection of digital signage solutions from some of the biggest brands, we’re your go-to choice to maximise the visual element within your business and reap the rewards.

Take a look at our selection of digital signage solutions here. Or reach out to a member of the Grade A Technology team if you need assistance with an order or have any burning questions.